McDonald’s® 2013 U.S. Soccer Social Media Sweepstakes Official Rules -

THERE IS NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. A Twitter Account, Internet Access and a Valid Email Address Are Necessary to Participate.

EACH PRIZE WINNER (AND ANY MINOR PRIZE WINNER’S PARENT OR LEGAL GUARDIAN FOR HIMSELF OR HERSELF AND ON BEHALF OF THE MINOR) MAY BE REQUIRED TO PARTICIPATE IN THE PRIZE FULFILLMENT PROCESS AND SIGN DOCUMENTATION, SUCH AS A RELEASE, AS MORE FULLY DETAILED BELOW.

BY PARTICIPATING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT. WITHOUT LIMITATION, THIS CONTRACT INCLUDES INDEMNITIES TO THE SPONSOR (DEFINED BELOW) FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES. AS MORE FULLY DETAILED BELOW, YOU AGREE THAT ALL DISPUTES ASSOCIATED WITH THE SOCIAL MEDIA SWEEPSTAKES (DEFINED BELOW) WILL BE DECIDED BY BINDING ARBITRATION (See Rule 9E: Arbitration).

If you choose to participate via a mobile device: Message and data rates may apply as per your mobile/wireless carrier’s rate plan. Such rates may apply even if use of your mobile device does not result in Sweepstakes entry. Internet access may not be available on all wireless carriers or in all areas.

1. PROMOTION OVERVIEW: The McDonald’s 2013 U.S. Soccer Social Media Sweepstakes (the “Social Media Sweepstakes”) consists of two (2) promotions (one associated with the @McDonalds Twitter handle and one associated with the @MeEncanta Twitter handle), each of which begins at or after 12:00:00 a.m. Eastern Time (“ET”) on or about June 15, 2013 and ends at 11:59:59 p.m. ET on June 25, 2013 (the “Entry Period”) for a chance to win prizes (“Prizes”) found in Rule 5 below. To participate, follow the official McDonald’s USA twitter page at https://twitter.com/mcdonalds (“McDonald’s Twitter Page”) and, during the Entry Period, tweet, via an @reply to @McDonalds or @MeEncanta, the answer to the question of the day with the hashtag #McDSoccer (each an “Entry”), all as more fully described in Rule 3 below. You can find the current question of the day at the McDonald’s Twitter Page. A person participating in the Social Media Sweepstakes is a participant (“Participant”). Limit one entry per handle at (@McDonalds or @MeEncanta) per day. Each Participant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of McDonald’s USA, LLC ("Sponsor"), which shall be final and binding in all respects. (The Social Media Sweepstakes is completely independent from the McDonald’s® 2014 FIFA World Cup Brazil™ Sweepstakes, which is a separate promotion offering different prizes with its own odds of winning.)

2. ELIGIBILITY: The Social Media Sweepstakes is open only to residents of the fifty (50) United States and District of Columbia (DC) (“Territory”) who are twenty-one (21) years of age and older at time of Entry. A Participant must have a Twitter Account, Internet access and a valid email address at the time of Entry to participate. Persons in any of the following categories are NOT eligible to participate: any persons who on or after January 1, 2013 (a) was or is a McDonald's restaurant franchise owner, or a director, officer, employee, agent, or independent contractor of a McDonald's franchise restaurant; (b) was or is a director, officer, employee, agent, or independent contractor of Sponsor, its parent companies, subsidiaries, affiliated companies or service agencies; (c) employees, directors, or officers of any entity engaged in the development, production or distribution of Social Media Sweepstakes materials or of any entities retained by Sponsor for the administration of the Social Media Sweepstakes; (d) directors, members, managers and officers and employees of U.S. Soccer, The Coca-Cola Company, Electronic Arts Inc. or FIFA; and (e) persons who are immediate family members (defined as spouse, IRS-dependent, or biological, foster, in-law, adoptive or step- mother, father, sister, brother, daughter or son) of, or who reside in the same household as, any person in any of the preceding categories.

3. HOW TO PARTICIPATE:

A. Entry Submission: Each Participant must have a valid Twitter account and be a follower of @McDonalds to participate in the Social Media Sweepstakes A Twitter account can be opened at no cost at www.twitter.com. If you already have a Twitter account, log in using your Twitter name and password, then become a follower of the official McDonald’s USA page on Twitter at https://twitter.com/mcdonalds by clicking on “follow” (if you do not already follow @McDonalds.) You can also submit entries if you are a follower of @MeEncanta.com. All Entries must comply with these Official Rules and the Twitter Rules and the Terms of Service of Twitter; all terms and conditions of Twitter apply. To enter, tweet, using Twitter’s @Reply function, the answer to the question of the day for this Social Media Sweepstakes provided at the McDonald’s Twitter Page along with the hashtag #McDSoccer to @McDonalds or to @MeEncanta. DO NOT INCLUDE OTHER MESSAGING IN YOUR ENTRY TWEET. By Tweeting the hashtag you are confirming that you are 21 years of age or older, that you reside in the fifty (50) United States or District of Columbia, that you are otherwise eligible to enter this Social Media Sweepstakes and that you have read and you agree to the Official Rules found at: http://mcdonalds.posthaven.com/mcdonalds-at-mcdonalds-fifa-2013-twitter-contest OR: http://mcd.to/18pTUNv . Additional requirements for Entries: (i) Entries must be public and NOT a private message; (ii) use of retweets is prohibited; (iii) only one (1) Twitter account may be used to participate and use of multiple accounts will result in disqualification; Entries must be in the English language. There is a limit of one (1) Entry (tweet) per handle per Participant each day. In case of dispute, Entry will be deemed made by the authorized account holder of the Twitter account used to submit the Entry (provided that person is also eligible in accordance with these Official Rules, with such determination being made by Sponsor in its sole discretion.

Sponsor, at its sole discretion, may accept or disqualify an Entry that contains either a technically incorrect required unique term or content in addition to the required content. Entries that are not both actually visible and received by Sponsor will not be entered into Sweepstakes. For purposes of this Sweepstakes, an Entry is “received” when the Twitter web site records your Entry and it is visible to Sponsor and appears in either the @McDonalds or @MeEncanta @Reply inbox. Incorrect and/or incomplete Entries, Entries received outside the Entry Period and/or Entries that contain obscene, offensive, or any language communicating messages inconsistent with the positive images to which Sponsor wishes to associate (all as determined by Sponsor in its sole discretion) will be void.

YOU CAN ALWAYS CHOOSE TO DISCONTINUE FOLLOWING SPONSOR OR CANCEL OR OTHERWISE DISCONTINUE YOUR TWITTER ACCOUNT, BUT THIS MAY AFFECT YOUR ELIGIBILITY TO COMPETE FOR OR WIN A PRIZE.

B. Entry Restrictions: Note: Sponsor may not receive entries from Twitter users with “protected” updates (i.e., user has set their account so that only people the user has approved can view their updates), due to how Twitter operates its service. Entries, once received, become the sole property of Sponsor and will not be acknowledged or returned. No questions relating to the Social Media Sweepstakes will be accepted, acknowledged or answered. No form of Entry other than as stated in these Official Rules will be accepted. Entries that do not meet the requirements of these Official Rules may be disqualified. There is a limit of one (1) Prize per family/address/household during the Entry Period.

4. PRIZE WINNER DETERMINATION/NOTIFICATION: Random drawings (one set of drawings from among eligible @McDonalds Entries and one set of drawings from among eligible @MeEncanta Entries) will be conducted on or about June 26, 2013 to select one (1) potential Grand Prize winner, three (3) $50 Arch Card winners and three (3) Coca-Cola Prize winners for each handle, by an independent judging organization selected by Sponsor, whose decisions will be final in all matters. Note that Entries for the @McDonalds drawing will not be entered into the @MeEncanta drawing or vice versa. These drawings will be conducted by the independent judging organization. Odds of winning a Prize in a drawing depend on the total number of eligible Entries received during the Entry Period for that drawing.

Each potential Prize winner will be notified on the day of or the following business day of the random drawing via private (direct) message to his/her Twitter account. Participants must “follow” the Official McDonald’s Twitter Page (@McDonalds or @MeEncanta) to receive the private (direct) message sent on Sponsor’s behalf if their Entry is selected in a random drawing. To remain eligible to win Prize(s), recipient of private (direct) message must follow instructions and respond to private (direct) message with his/her complete contact information within twenty-four (24) hours of transmission; failure to timely respond may result in disqualification with an alternate winner being selected (for Grand Prize, time permitting).

5. PRIZES/APPROXIMATE RETAIL VALUE:

Two (2) Grand Prizes (one (1) for the @McDonalds drawing grand prize winner and one (1) for the @MeEncanta drawing grand prize winner): A three (3) day/two (2) night trip for winner and one (1) guest (which guest must be at least twenty-one [21] years old as of the first scheduled day of the trip) on Sponsor-selected dates on or about September 9, 2013 through September 11, 2013 to Columbus, OH to attend the U.S. vs. Mexico 2014 FIFA World Cup™ qualifier, which is currently scheduled to be held on September 10, 2013. Each Grand Prize trip consists solely of: round-trip coach class air transportation for the winner and one (1) guest from a major airport near the Grand Prize winner’s residence to a major airport near Columbus, OH (airports selected at Sponsor’s sole discretion); airport transfers in Columbus, two (2) nights hotel accommodations (one standard double occupancy room) at a hotel selected at Sponsor’s sole discretion; one (1) $50 McDonald’s Arch Card® and welcome gift, two (2) tickets to the U.S. vs. Mexico 2014 FIFA World Cup™ qualifier (seat location to be determined by Sponsor); hotel to stadium transfers; and $250 spending money for the grand prize winner, awarded in the form of a gift card selected by Sponsor (gift card is subject to its terms and conditions). ARV of each Grand Prize: $3,400

Six (6) Arch Card® Prizes (six (6) winners: three (3) for the @McDonalds drawing and three (3) for the @MeEncanta drawing): A $50 McDonald’s Arch Card®.

Six (6) Coca-Cola Prizes (six (6) winners: three (3) for the @McDonalds drawing and three (3) for the @MeEncanta drawing): A prize pack that includes a Coca-Cola branded t-shirt, soccer ball, towel, bag and hat, ARV: $50. The total value of each Prize is $50. ARV of all Prizes: $3,700 for @McDonalds and $3,700 for @MeEncanta.

6. PRIZE CONDITIONS/REQUIREMENTS:

A. Grand Prize: Upon receipt of the potential winner’s contact information (as per Rule 4 above), the potential Grand Prize winners will be contacted within two (2) business days and will receive Prize Claim Documents that include an Affidavit of Eligibility, Release of Liability/Publicity Release, background check authorization form, photo identification, Prize acceptance form, guest release, tax documentation (collectively the “Prize Claim Documents”). Prize Claim Documents must be received by the McDonald’s Redemption Center within three (3) business days of notification, but no later than June 29, 2013. Receipt after that date will cause the potential winner to be disqualified and the Prize will be awarded to an alternate winner (time permitting). Potential Grand Prize winner will be required to submit to, and cooperate in, a confidential background check to confirm eligibility and security requirements set by Sponsor or the U.S. Soccer and to help ensure that the use of any such person in advertising or publicity for the Social Media Sweepstakes will not bring Sponsor or U.S. Soccer or FIFA into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Social Media Sweepstakes or the Sponsor or U.S. Soccer as determined by Sponsor in its sole discretion. Grand Prize winner and his/her guest may be required to meet certain security criteria set by Sponsor or U.S. Soccer to redeem the Grand Prize or attend Grand Prize events. If a Grand Prize winner or his/her guest does not meet any such criteria, Sponsor may choose (in its sole discretion) to award the Grand Prize winner a check equal to the ARV of the Grand Prize won. Sponsor reserves the right in its sole discretion to disqualify a Grand Prize winner if Sponsor determines that such individual is not permitted by law to receive any portion of the Grand Prize. Sponsor reserves the right to refrain from conducting any advertising or publicity associated with the Grand Prize winner for any reason.

Any and all costs, fees (including but not limited to luggage fees and transportation between a Grand Prize winner’s home and departure airport), and expenses not expressly stated in the Grand Prize description are solely the responsibility of each Grand Prize winner. Any difference between the approximate retail value and the actual value of the Grand Prize will not be awarded and any difference will not be refunded. No insurance is provided as part of the Grand Prize, and obtaining any insurance, such as but not limited to, travel insurance, health, accident or medical insurance, and property loss or damage insurance is the sole responsibility of each Grand Prize winner and/or Grand Prize winner’s guest. Travel and other arrangements will be determined by Sponsor. Air travel will be round trip (originate from and end at the same airport) coach class from an airport selected by Sponsor. Reservations must be made and tickets issued prior to travel. Changes to reservations are not permitted. Prize winner and guest must travel together on the same itinerary and are solely responsible for having any required travel-related documents (including valid government issued photo ID and/or any required passport or visa) prior to departure as well as fulfilling any/all travel and security requirements. Sponsor reserves the right in its sole discretion to designate all flight/travel particulars and route or routes (as the case may be). Flight schedules are subject to change without notice. Sponsor and U.S. Soccer will not be liable for any missed opportunities or expenses incurred as a consequence of flight cancellation/delay or ground transportation delay. Grand Prize winner may be required to provide a current valid major credit card at time of hotel check-in to cover incidentals, and any and all costs, fees, and expenses not expressly stated in the Grand Prize description. Restrictions and/or blackout dates may apply. Once the guest is determined, that guest cannot be changed without the express consent of Sponsor, which may be withheld for any reason. The Grand Prize winner (and his/her guest) agree to maintain his/her behavior in accordance with all applicable laws and generally accepted social practices in connection with participation in any Grand Prize-related activity. Grand Prize winner understands and agrees that Sponsor or U.S. Soccer have the right, in their sole discretion, to disqualify and remove the Grand Prize winner or his/her guest from any activity at any time if the Grand Prize winner or guest’s behavior at any point is uncooperative, disruptive, or may or does cause damage to person, property, or the reputation of Sponsor or U.S. Soccer, or otherwise violates the policies of the Sponsor or U.S. Soccer. The Grand Prize winner is solely responsible for the behavior of his/her guest.

B. Arch Card Prizes and Coca-Cola Prizes. All other prize winners will be notified via private (direct) message on Twitter and must timely respond with their contact information as per Rule 4 above. If a Prize winner fails to do so, the Prize will be forfeited and the Prize will be awarded to an alternate Prize winner who meets all requirements of these Official Rules and who is selected from among all remaining eligible entries received. After a Prize winner has furnished Sponsor or its agency with his/her contact information, that Prize winner will receive his/her Prize in approximately four (4) weeks. For Arch Card and Coca-Cola Prizes, Sponsor will not be obligated to pursue more than three (3) alternate winners for any reason, in which case certain Prizes may go unaware.

The following applies to all Prizes in this Social Media Sweepstakes:

All Prize details not specified in these Official Rules will be determined in Sponsor’s sole discretion. All taxes (federal, state and local) and other expenses not specified in these Official Rules as being provided as part of the Prize are the sole responsibility of each winner. Sponsor will not replace any lost, mutilated or stolen tickets, vouchers, certificates, Prize element, or Prize that is undeliverable or does not reach the winner because of an incorrect or changed address or other contact information. If winner does not accept or use the entire Prize, the unaccepted or unused part of the Prize will be forfeited and Sponsor will have no further obligation with respect to that Prize or portion of the Prize. No transfers, Prize substitutions or cash redemptions will be made, except at Sponsor’s sole discretion. Sponsor reserves the right to substitute the stated Prize or portion thereof with another Prize or portion thereof of equal or greater value for any reason, including, without limitation, Prize unavailability. No more than the stated number of Prizes will be awarded. Winner is strictly prohibited from selling, auctioning, trading or otherwise transferring any part of the Prize. Prizes will only be mailed or otherwise provided to verified winner’s addresses in one (1) of the fifty (50) United States or the District of Columbia except in Sponsor’s sole discretion.

7. GENERAL CONDITIONS/RELEASE OF LIABILITY: Entry in the Social Media Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes. As a condition of entering the Social Media Sweepstakes, each entrant gives consent for Sponsor to obtain and deliver his or her name, address and other information to third parties for the purpose of administering this Social Media Sweepstakes and complying with applicable laws, regulations and rules. Participants agree: (a) Sponsor, U.S. Soccer and each of their respective subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees), each of their respective parent, subsidiary, and affiliated companies, franchisees, and each of their respective officers, directors, employees, representatives and agents (individually and collectively “Sweepstakes Entities”) are and will be released from and indemnified for, will have no liability whatsoever for, and shall be held harmless by Participants against any liability for any injuries, losses or damages of any kind (whether due to negligence or otherwise) to person(s), including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the Prize or participation in this Social Media Sweepstakes or any Sweepstakes related or travel related activities; and (b) that Sweepstakes Entities have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, with respect to any Prize, and THE SWEEPSTAKES ENTITIES HEREBY DISCLAIM ANY AND ALL SUCH WARRANTIES INCLUDING, WITHOUT LIMITATION, THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. By accepting a Prize, each winner grants permission to Sponsor and those acting under its authority the irrevocable, sublicensable, absolute right and permission to the use of his/her name, picture, likeness, voice, biographical information, statements and any other indicia of persona (regardless of whether altered, changed, modified, edited, used alone, or used with other material in Sponsor’s sole discretion), at any time or times, in perpetuity, for advertising, trade, publicity and promotional purposes without additional compensation (except where legally prohibited), in all media now known or hereafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval. Grand Prize winner’s travel guest must complete, sign and return a Liability Release, and where lawful, Publicity Release, prior to issuance of travel documents. Participants waive the right to assert as a cost of winning any Prize, any and all costs of verification and redemption or travel to claim the Prize and any liability and publicity which might arise from claiming or seeking to claim said Prize. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Social Media Sweepstakes materials and the terms and conditions of these Official Rules, these Official Rules will prevail, govern and control.

8. LIMITATIONS OF LIABILITY: Sweepstakes Entities are not responsible for lost, late, incomplete, stolen, misdirected, non-delivered, separated or illegible Entries; or for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/Internet/Web site/use net accessibility, availability, or traffic congestion, or any technical error, or any program or programming error or failure, or unauthorized human intervention, or the incorrect or inaccurate capture of Entry, or other information, or the failure to capture, or loss of, any such information. Sweepstakes Entities are not responsible for any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any of the equipment or programming associated with or utilized in the Social Media Sweepstakes and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to, or use of Twitter. The preceding includes but is not limited to Sponsor’s failure to receive any Entries and/or the failure of a potential winner to timely receive private (direct) message from Sponsor due to the filtering or other technology of Twitter. Social Media Sweepstakes Entities are not responsible for errors of any kind whether human, mechanical, electronic, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in connection with the administration of the Social Media Sweepstakes, the processing of Entries and/or the announcement or contacting of potential Prize winners. Any use of robotic, automatic, macro, programmed or third party Entry methods will void all such Entries by such methods and constitutes tampering. Sweepstakes Entities are not responsible for injury or damage to Participants' or to any other person's computer or digital device related to or resulting from participating in this Social Media Sweepstakes.

Sweepstakes Entities are not responsible for any changes or unavailability of the Twitter platform that may interfere with the Sweepstakes (including any limitations, any restrictions, or any conditions on Sponsor's ability to use the Twitter platform for the Sweepstakes as set forth herein that are not acceptable to Sponsor).

9. MISCELLANEOUS:

A. Disqualification: It is solely the Participant’s responsibility to ensure they have complied in full with all of the conditions and requirements contained in these Official Rules. If any potential Prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a Prize for any reason prior to award, such potential Prize winner will be disqualified and an alternate Prize winner may be selected. Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.

B. Force Majeure: Sponsor reserves the right, without prior notice and at any time, to terminate the Social Media Sweepstakes, in whole or in part, or modify, suspend or extend the Social Media Sweepstakes in any way if it determines, in its sole discretion, that the Social Media Sweepstakes is impaired or corrupted or that fraud or technical problems, failures or malfunctions (including, without limitation, computer viruses or other deleterious Social Media Sweepstakes or materials, glitches or printing or production errors) have destroyed or severely undermined the proper play, integrity, and/or feasibility of the Social Media Sweepstakes. In the event Sponsor is prevented from continuing with the Social Media Sweepstakes as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made health epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, extend or terminate the Social Media Sweepstakes and award the Prizes in a manner deemed fair and appropriate solely by Sponsor. Only the type and quantity of Prizes described in these Official Rules will be awarded.

C. Invalidity: The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Headings and captions are used in these Official Rules solely for ease of reference, and shall not be deemed to affect in any manner the meaning or intent of these Official Rules or any provision hereof. These Official Rules cannot be modified or amended in any way except in writing by a duly authorized representative of Sponsor.

D. Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations as between Participant and Sponsor and/or Sweepstakes Entities in connection with the Social Media Sweepstakes shall be governed by and construed in accordance with the internal laws of the State of Illinois including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other state’s or jurisdiction’s laws.

E. Arbitration: By participating in this Social Media Sweepstakes each Participant (and his/her parent/legal guardian if the Participant is a minor) agrees that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) Participant may have against the Sweepstakes Entities arising out of, relating to, or connected in any way with the Social Media Sweepstakes, the awarding or redemption of Prizes, or the determination of the scope, enforceability or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by American Arbitration Association ("AAA") and conducted before a sole arbitrator pursuant to the applicable Rules and Procedures established by AAA (“Rules and Procedures”); (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 USC. §§ 1-16; (3) the arbitration shall be held at a location determined by AAA pursuant to the Rules and Procedures (provided such location is reasonably convenient for Participant), or at such other location as may be mutually agreed by the Participant and Sponsor; (4) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable Participant may have entered into in connection with the Social Media Sweepstakes; (5) the arbitrator shall apply Illinois law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only the Participant’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (7) the Participant and Sponsor shall be entitled to recover punitive, incidental and/or consequential damages only to the extent permitted by law; (8) in the event that the administrative fees and deposits that must be paid to initiate arbitration against Sponsor exceed $125 USD for claims less than $10,000 or $375 for claims greater than $10,000 but less than $75,000, and the Participant is unable (or not required under the applicable Rules and Procedures) to pay any fees and deposits that exceed this amount, Sponsor agrees to pay them and/or forward them on the Participant’s behalf, subject to ultimate allocation by the arbitrator. In addition, if the Participant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the Participant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the Rules and Procedures established by AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (6) is found to be invalid, unenforceable or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither Sponsor nor Participant shall be entitled to arbitrate their dispute. For more information on AAA and/or AAA Rules and Procedures, Participants may visit the AAA Website at http://www.adr.org, or contact AAA at 1633 Broadway, 10th Floor, New York, New York 10019.

10. Prize winners List: To receive an Official Winners List, mail a self-addressed stamped envelope to: McDonald's 2013 U.S. Soccer Social Media Sweepstakes Prize Winners List Request, P.O. Box 1132, Chicago, IL 60690, for receipt by September 25, 2013.

11. Official Rules: To receive a copy of these Official Rules, mail a self-addressed stamped envelope to: McDonald’s 2013 U.S. Soccer Social Media Sweepstakes Official Rules Request, P.O. Box 1132, Chicago, IL 60690. Requests must be received by June 25, 2013. VT residents may omit return postage for rules requests.

12. SPONSOR: McDonald’s USA, LLC, 2111 McDonald’s Drive, Oak Brook, IL 60523.