NO PURCHASE NECESSARY.

1. ELIGIBILITY: McDonald's BlogHer 2016 Instagram Studio Sweepstakes (the "Sweepstakes”), is brought to you by McDonald's USA, LLC (the "Sponsor”), and is governed by these Official Rules. To enter, you (“you” or “Participant”) must be 18 years of age or older, a resident of the United States of America, and an attendee of the BlogHer 2016 McDonald’s Special Event at the start of the Sweepstakes Entry Period. All entries become the exclusive property of Sponsor. Void where prohibited. Sponsor reserves the right, at any time, to verify eligibility requirements in any manner it deems appropriate.

2. THE SWEEPSTAKES ENTRY PERIOD: The Sweepstakes begins 2:00pm PST on Friday, August 5, 2016 and concludes 11:59pm PST on Friday, August 5, 2016 ("Sweepstakes Entry Period").

3. TO ENTER: During the Sweepstakes Entry Period, visit the Instagram Studio at the McDonald’s Special Event at BlogHer. Take a photo at the studio and Instagram from your account using hashtags #McDBlogHer and #Sweeps and @-tagging the Sponsor’s Instagram handle (@mcdonalds). Sponsor will randomly select three (3) winners who submitted a qualifying photo with correct hashtags and @-tagging. Two winners will receive one (1) Instagram Studio Prize Pack and one winner will receive one (1) Grand Prize Instagram Studio Prize Pack. Potential winners will be sent an Instagram Direct Message within 48 hours following the end of the Sweepstakes Entry Period. Participant must follow Sponsor on Instagram (@mcdonalds) to potentially be notified via Instagram Direct Message.

4. ENTRY REQUIREMENTS. By submitting an Entry in the Sweepstakes, you hereby warrant and represent that your entry conforms to the requirements set forth herein.

Entries must meet the following requirements: Entry cannot be sexually explicit or suggestive, violent, derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity; Entry cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; Entry cannot be obscene or offensive, or endorse any form of hate or hate group; Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies; Except for the use of Chobani and BlogHer logos (which are used with permission), entry cannot contain trademarks, logos or trade dress owned by others or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; Except for the use of Chobani and BlogHer (which are used with permission), entry cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media or musical "samples") without permission; Entry cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than Participant, without permission; Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; and Entry cannot depict, and cannot itself, be in violation of any law. Participant must have permission from all individuals that appear in the photo (if any) to use their name and likeness in the photo and to grant the rights set forth herein.  If any person appearing in the photo is a minor child, the Participant must be the parent or legal guardian of such minor child(ren) and grants Sponsor permission to use the name and likeness of such minor child(ren). If requested, Participant must be able to provide such permissions in a form acceptable by Sponsor.

BY SUBMITTING AN ENTRY, PARTICIPANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ON SPONSOR’S WEBSITE OR SOCIAL CHANNELS (INCLUDING TWITTER, FACEBOOK, INSTAGRAM), IN SPONSOR’S DISCRETION. Sponsor reserves the right to, and may or may not, monitor/screen entries prior to posting them to the website or social channels. By entering, you acknowledge that Sponsor has no obligation to use or post any entry you submit. Submission of an entry grants Sponsor and its agents an unlimited, worldwide, perpetual, license and right to publish, use, and publicly display or perform the entry in any way, in any and all media, without limitation, and without consideration to the Participant. Participant must have permission from all individuals that appear in the photo (if any) to use their name and likeness in the photo and to grant the rights set forth herein.  If requested, Participant must be able to provide such permissions in a form acceptable by Sponsor.  Publicly sharing a photo constitutes Participant’s consent to give Sponsor a royalty-free, irrevocable, transferable, assignable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such photos in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.

ENTRIES ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL PARTICIPANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to any Participant.

5. PRIZE DETAILS/ODDS: There are two (2) Instagram Studio Prize Packs available to be won and one (1) Grand Prize Instagram Studio Prize Pack available to be won. Each Instagram Studio Prize Pack winner will receive one (1) Portable infinite wall (Approximate Retail Value (ARV): $75.00), one (1) Lumee iPhone phone case (Approximate Retail Value (ARV): $54.95), one (1) sampler set of Photojojo iPhone lenses (Approximate Retail Value (ARV): $49), one (1) Mophie portable phone charger (Approximate Retail Value (ARV): $59.95), one (1) picnic basket including knife set and custom tea towel (Approximate Retail Value (ARV): $162.94), four (4) Be Our Guest Coupons (Approximate Retail Value (ARV): $13.16 and one (1) Arch Card gift card (Approximate Retail Value (ARV): $25). The Grand Prize Instagram Studio Prize Pack winner will receive set of various props used at McDonald’s BlogHer Special Event (Approximate Retail Value (ARV): $100.00), one (1) Portable infinite wall (Approximate Retail Value (ARV): $75.00), one (1) Lumee iPhone phone case (Approximate Retail Value (ARV): $54.95), one (1) sampler set of Photojojo iPhone lenses (Approximate Retail Value (ARV): $49), one (1) Mophie portable phone charger (Approximate Retail Value (ARV): $59.95), one (1) picnic basket including knife set and custom tea towel (Approximate Retail Value (ARV): $162.94), four (4) Be Our Guest Coupons (Approximate Retail Value (ARV): $13.16 and one (1) Arch Card gift card (Approximate Retail Value (ARV): $25). Winner must follow Sponsor on Instagram (@mcdonalds) and submit contact information and mailing address via Instagram Direct Message within one (1) week of being notified to receive prize as specified by Sponsor and on dates designated by Sponsor, or prize will be forfeited. Prize cannot be assigned, transferred, or substituted except by Sponsor who may, in its sole discretion, substitute any prize with one of comparable value if the advertised prize becomes unavailable for any reason. Odds of winning depend on number of eligible entries received.

6. CONDITIONS OF PARTICIPATION: Participants agree (a) to these Official Rules and the decisions of Sponsor which are final and binding, (b) that Sponsor, its parent, subsidiary and affiliated companies, franchisees, advertising and promotion agencies, and all of their officers, directors, employees, representatives and agents will have no liability whatsoever for, are released and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes or Sweepstakes-related activities and (c) except where legally prohibited, winner grants (and agree to confirm that grant in writing) permission to Sponsor and those acting under Sponsor’s authority the right to the use of his/her name, photograph, likeness, voice, image and biographical information and statements and the entry for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide, including on the Internet, without notice, review or approval.

7. GENERAL PROVISIONS: Neither Sponsor nor its agencies are responsible for not receiving entries, no matter what the reason even if known in advance, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or the failure to capture any such information. Persons who tamper with any aspect of the Sweepstakes, as solely determined by the Sponsor, or who attempt to participate with multiple email addresses or under multiple identities will be disqualified. Any use of robotic, automatic, macro, programmed or like entry methods will void all such entries and disqualify any participant using such methods. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes. In case of dispute, the authorized subscriber of the email account used to enter the Sweepstakes at the actual time of entry will be deemed to be the participant, and must comply with these Official Rules.

8. ARBITRATION DISCLOSURE: By participating in this Program, each Participant agrees that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) Participant may have against any of the Program Entities arising out of, relating to, or connected in any way with the Program, the awarding or redemption of prizes, or the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator pursuant to JAMS’s Comprehensive Arbitration Rules and Procedures (“Rules and Procedures”); (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held at a location determined by JAMS pursuant to the Rules and Procedures (provided such location is reasonably convenient for Participant), or at such other location as may be mutually agreed by the Participant and Sponsor; (4) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the Participant may have entered into in connection with the Program; (5) the arbitrator shall apply Illinois law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis as Participant and Sponsor hereby waive the right to assert claims in any class or representative action; arbitration can thus decide only the Participant’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (7) in the event that the administrative fees, arbitrator fees and filing fees associated with the arbitration exceed $250, Sponsor agrees to pay any such administrative, arbitrator and filing fees exceeding $250 on the Participant’s behalf, subject to ultimate allocation by the arbitrator. In addition, if the Participant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the Participant’s fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (8) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the Rules and Procedures established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (6) is found to be invalid, unenforceable or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither Sponsor nor Participant shall be entitled to arbitrate their dispute. Finally, this arbitration provision is reciprocally binding on all parties, such that both Participant and Sponsor are required to arbitrate their claims against one another. For more information on JAMS and/or JAMS Rules and Procedures, Participants may visit the JAMS Website at http://www.jamsadr.com.

9. WINNER’S LIST: For the names of the winners, write your name and address on a 3”x5” card along with the name and date of the specific sweepstakes, and mail in first-class, stamped envelope to: McDonald's BlogHer 2016 Instagram Studio Sweepstakes Sweepstakes Winners List, 2111 McDonald’s Drive, Dept. 015, Oak Brook, IL 60523.

10. SPONSOR: McDonald’s USA, LLC, 2111 McDonald's Dr., Oak Brook, IL 60523. Do not send correspondence to this address.

© 2016 McDonald’s